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BERNINA Machine B740 Sewing Machine

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*IMPORTANT* SHIPPING IS ADJUSTED BEFORE THE FUNDS ARE PULLED FROM A CUSTOMERS ACCOUNT. It may show shipping to come out to be $14.00 or higher than usual. We adjust it to flat rate priority before sending it out. Which for example would be $7.95 if the order fits in an envelope or $15.50 for a medium box. Shipping is rarely the amount of what is originally calculated on the order before it is processed.

If you choose curb side pickup, our Eugene location may or may not have it as our online shop is ran out of the Salem location. It will be sent down and you will be called as soon as it arrives in our Eugene store.

Thank you for choosing Paramount Sewing & Vacuum to restock your project needs. We will always do our best to get your products to you by priority mail and within a few days, barring no disruptions within the mail service. If you have any questions, please feel free to call the Salem store for any ONLINE needs or questions you may have.

For less than a yard, or fat quarters; please choose 0 in the quantity box and you will see the right side box change to 1/4 or 1/2. Please make your selection from there.

The BERNINA 740 won over Swiss designer Mathias Ackermann right from the start:

"Working with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 740, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly"

Quiet & precise sewing

  • Ideally suited for decorative stitches
  • Sew & embroider for longer periods of time
  • More time for your creativity
The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds 70% more thread than standard bobbins.

Enough space for creativity

  • Enough space for your creations
  • Plenty of room for large projects
  • Enjoy full comfort while sewing
The extended freearm offers 10" right of the needle. Therefore you will enjoy a grand sewing area for grand ideas.

Automatic features save time

  • No manual cutting at the end of a seam
  • Enjoy semi-automatic threading
  • No manual lowering of the presser foot
Thread is cut automatically when you reach the end of a seam or a color change in embroidery. The presser foot lowers automatically at the beginning of a seam.

Perfect tension for perfect stitches

  • Ideal tension for each stitch type
  • Achieve finest stitching results
  • A BERNINA innovation
The BERNINA Adaptive Thread Tension adjusts the tension electronically to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric.

Ask your on-screen support

  • Enjoy intuitive navigation
  • Find the proper needle and foot
  • Learn more about sewing and embroidery
The Sewing Consultant and the built-in tutorials offer direct on-screen support and answers to your questions at any time, day or night.

Sew silk & leather like a pro

  • Handle special materials with ease
  • Enjoy superb fabric feed
  • Optimum visibility while sewing
The innovative BERNINA Dual Feed is easily engaged when needed and tucks completely out of the way when it’s not.