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Embroidery Madeleine Quilt By Janet Sansom

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In case you haven't heard the exciting news, SVP has launched a new embroidery design product along with the help of world-renowned Australian embroiderer Janet Sansom. This partnership is very special in that it brings together the names of two key players in the embroidery design realm – INSPIRA® by SVP and Janet Sansom. 

Janet specializes in quality, classic embroidery designs, catering in particular to home embroiderers who want an exclusive look for their embroidered quilts and home decorator items. Janet has been designing and digitizing custom embroidery for more than 15 years. Her designs have sold in more than 20 countries around the world. With this new collaboration, SVP is adding a new level of artwork, allowing the imagination of customers to expand their embroidery experiences. 

"We wanted a very different and unique product to include in our 2017 embroidery design catalogue," said Mikael Mårtensson, Global Director of SVP software products. Mårtensson, currently living in Sweden, has years of experience with selecting and managing the delivery of embroidery designs, and currently leads the SVP embroidery design group based in Sweden.